Update the logo for a small, local, full service home repair, maintenance, and installation company. Priorities communicated by the client were simple, bold, timeless, easy to read, and versatile enough to be used for digital, print, and other applications.
Using past logo concepts as reference, I modernized and streamlined the logo. The simple typeface allowed for subtle inclusion of repair tools in the logo without compromising its integrity, helping to communicate that the referred to “improvements” were construction-related.
