A local home inspector, Carl, was looking for print collateral to leave inside newly constructed houses educating the new homeowners of the dangers of radon and encouraging them to consider hiring Carl for testing.
I created an oversized, double-sided postcard. One side, dedicated solely to educating consumers about radon specifically in the geographic area of our targeted audience. Content was written to communicate necessity and urgency, while the reverse of the postcard offered hope and a solution. A clear call-to-action running along the bottom of the piece made it easy for the reader to contact Carl for a free consultation.
personal breathing space 